August 25, 2010

Make video part of your Online Marketing Strategy

Posted by Virtual Viewing under content management, e-commerce, e-marketing, search engine optimisation, Uncategorized, web development | Tags: , , , , , , , , , , , , , , , , |
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Video is making a real difference to our online viewing experience, and many companies are now exploring the best way to incorporate video into their online presence. Online viewing is growing dramatically, providing significant and unique opportunities to grow brand awareness, convey company missions, values and ethos, promote both products and services, drive web traffic and uplift sales in B2B and B2C marketing – an opportunity that Virtual Viewing, working in partnership with A2S Works, can help you to realise.

They say a picture paints a thousand words: moving pictures say even more. The following video illustrates just some of the points we make in this article (as well as introducing us):

So where do you start? – read on to find out more.

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July 28, 2010

Virtual Viewing’s Interactive Development and Investment Website creates a splash

Posted by Virtual Viewing under 3d modelling, city models, content management, e-marketing, hosting, web development | Tags: , , , , , , , , , , , , , , , , , , |
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The Ilford Blueprint websiteAs you may have already read in an earlier post, we were proud to recently jointly unveil the Ilford Blueprint website with our development partners in the Planning and Regeneration Unit at the London Borough of Redbridge.

The product of several months’ working in a highly embedded way with the Unit on a true joint venture basis, the site combines our OSCAR content management system for ease and flexibility of up-date with groundbreaking use of our 3d modelling technologies. The whole project was supported throughout by our skills in project management, place making and urban design, as well as our in-depth technical capabilities.

The result – in the words of Chris Berry, the Borough’s Chief Planning and Regeneration Officer – provides:

… focussed, reliable, detailed and accessible technical information to a level not previously provided by a local authority. Virtual Viewing’s contribution to the Borough initiative cannot be underestimated:  their services and capabilities extended far beyond technical expertise, to include 3d modelling, urban design and bringing reality to policy-making, all of which were provided as a true ‘joint venture’ operation.”

You can download (in PDF format) a copy of a promotional mailer that has subsequently been sent to several hundred members of the London investment and development community, providing a powerful testimonial for a project about which we are as proud as our development partners.

 

July 12, 2010

Lending a technological hand – Lumbers’ Celebrity Row

Posted by Virtual Viewing under content management, e-mail marketing, web development | Tags: , , , , , , , , , , , , , , |
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As you may have already read on our blog – or on theirs – our long-term clients, Lumbers Jewellers of Leicester, are undertaking an epic adventure to raise money for charity: they’re rowing – yes, rowing – from Lands End to John O’Groats. Or, as their strapline would have it, “1097 miles, 12 oars, 6 men, 3 weeks – and 1 boat!”. Celebrity Row, as the epic journey has been christened, is being undertaken in aid of four richly deserving charities: Rainbows Childrens Hospice, The Princes’ Trust, The RNLI, and The Samantha Dickon Brain Tumour Trust.

As one of the sponsors for this laudable endeavour, Virtual Viewing has been lending a very technological helping hand. We’ve set up a dedicated micro-site (click here to view in a new window), with its own blog (click to view), and its own Twitter feed. Since the crew set off on 29 June, we’ve also been sending out an email newsletter to over a 1,200 people to keep them up to date on their progress, and cross-referencing all this activity in Lumbers’ own email newsletters (compiled and despatched by Virtual Viewing, using our EMMA EMail Marketing Assistant service) and blog (also created and maintained by us).

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June 2, 2010

New 360 Play Website goes live!

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360 Play website Home PageVirtual Viewing has already worked with local children’s entertainment centre, 360 Play, since their launch in 2008, designing and developing their original website and subsequently introducing them to the power and possibilities of our EMMA Email Marketing Assistant solution to help them manage email marketing campaigns to promote their latest events and special offers.

We are proud to say that our partnership continues with the launch of a completely redesigned website (now online at www.360play.uk.com). Virtual Viewing worked closely with 360 Play’s branding and design managers to redevelop the site, which vividly expresses the colourful and playful world that greets visitors to the centre.

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June 2, 2010

Hold the Front Page: making a first impression

Posted by Virtual Viewing under content management, e-commerce, e-mail marketing, e-marketing, search engine optimisation, web development | Tags: , , , , , , , , , , , , , |
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If you follow the media’s coverage of the media itself, you’ll be aware of plans for some daily newspapers – currently available to read pretty much in their entirety free of charge online – to put their content behind ‘paywalls’. There are complex business reasons at play: newspapers are struggling financially as more of us get our news from the web. Google and other search engines make it easy to browse not just the country’s but the world’s newspapers in an instant. Indeed, people use Google – making Google profitable – to access newspapers online, who make nothing from the transaction. Old business models are being outstripped not just by technology, but by the way we use it.

But listening to James Hewitt, editor of The Times, being interviewed on The Today Programme recently, he raised a point that is hugely relevant to all websites – whether or not they charge for access beyond their first page. That first page – usually your Home Page – is not just a gateway: it’s also a lure to tempt people to explore further, and an advertisement for what they will find inside. Hewitt drew the comparison of a newsstand: customers see only the front page – and usually just the top half of it. That view must tempt them to buy the paper, confident about its content.

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April 26, 2010

Recent client website launches

Posted by Virtual Viewing under content management, e-marketing, hosting, web development | Tags: , , , , , , , , , , , |
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At Virtual Viewing, we work with companies and organisations of all sizes and in all sectors to develop websites that make the very most of the opportunities – and the budgets – that are available to each client.

We have worked with many of our clients over a number of years, building partnerships where we are able to combine our skills – not just in the technical aspects of development, but in using the in-built measurability of digital and online media to analyse online performance to offer recommendations that maximise the use of available resources – with our customers’ industry expertise to continuously refine and enhance their online presence.

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November 18, 2009

Cutting the right profile – using images on the web

Posted by OSCAR under content management, web development | Tags: , , , , , |
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No doubt you’ve been party to many a conversation about presentation and image too; probably so many than any sense of ‘party’ is hard to muster. The role of visual imagery in presentation is as undeniable as the abundance of clichés in modern life. Like everyone else, you’ll also have heard the expression ‘a picture paints a thousand words’. But have you remembered the following line of the song: “then why can’t I paint you?”

Not all clichés are truisms, of course: this article couldn’t be summed up in a single picture. So why, on the web, are there so many clichés – in terms of content and use – when it comes to including imagery? Why, instead of painting a thousand positive or informative words, do so many images say ‘we went to a photo library’, ‘we took these ourselves’, or ‘we might be good at we do, but it’s not photography’?

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November 18, 2009

Now is the winter of our content management system …

Posted by OSCAR under content management, web development | Tags: , , , |
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‘Content is king’ is one of those Internet developer mantras that we’re never sure if our clients can hear us humming to ourselves under our breath. But it’s always one that’s worth remembering: no matter how much multimedia distraction you lard on top, a website with no worthwhile content is always going to be a case of the Emperor’s New Website. If your website is going to be a window to the rest of the world, it’s hard not to paraphrase the proverbial teenager’s mother’s cry to something like “Do you really want your company going out like that?

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