Many organisations face problems directing visitors – whether to a city centre office with complex road layouts, or to a visitor attraction in a previously unfamiliar location. While many aspects of our lives have migrated online, we still need to deal with a concrete world – in every sense of the phrase – and that can prove surprisingly difficult sometimes.
There are tried and tested methods that can help to varying degrees. Printed maps or written directions offer different levels of guidance and convenience; they can be saved as PDF files and downloaded from websites or sent as email attachments. But they give no visuals clues that help either drivers or pedestrians – and they often seriously struggle to explain car-parking arrangements. If you’ve ever asked for directions and heard “It’s hard to describe but …” or “there’s a sort of big blue thing on your left …”, you’ll appreciate the problem.