Virtual Viewing have partnered with industry leading tech supplier, 3D Exposure, to create the ‘showroom of the future’. The interactive digital showroom can provide a multi-sensory experience for a potential house buyer, allowing them to get a tangible ‘feel’ for the new home they could purchase. The interactivities that Virtual Viewing and 3D Exposure can offer include, sharing via social media, interaction with smart phones, augmented reality and multi-sensory options including sight, smell and touch. Read more below;

Residential Showroom of the Future

Virtual Viewing receive the Socitm Supplier Excellence Award 2010

© Socitim Press Office, 2010

We’re delighted to announce that our project in partnership with the London Borough of Redbridge, the Ilford Blueprint (visit the website or download a Case Study (PDF)), has won a Socitim 2010 Local Government IT Excellence Award for Supplier Excellence at the Socitim Annual Conference in Brighton. The competition highlights public sector IT projects that improve the efficiency and delivery of services within local communities.

The Ilford Blueprint Online – which already created a major splash at the Property Lynx conference – is a web-based marketing tool that incorporates 3D visualisation of development potential in the borough using Virtual Viewing’s Massive Scale Modelling technology. Socitm said the project team has combined web based commerce and gaming technology with planning policy and regeneration, to promote development opportunity sites identified in Ilford’s Area Action Plan.

Judith Carlson, project manager for regeneration at the London Borough of Redbridge, said the project represented a “cutting edge approach to promoting Ilford, the borough’s main town centre, with technologies widely used in the film and gaming industries that brings the council’s vision to life”. And she applauded Virtual Viewing as making the Ilford town centre area action plan “more accessible by developing a user-friendly interface for developers”.
[Image © Socitim Press Office, 2010]

Video is making a real difference to our online viewing experience, and many companies are now exploring the best way to incorporate video into their online presence. Online viewing is growing dramatically, providing significant and unique opportunities to grow brand awareness, convey company missions, values and ethos, promote both products and services, drive web traffic and uplift sales in B2B and B2C marketing – an opportunity that Virtual Viewing, working in partnership with A2S Works, can help you to realise.

They say a picture paints a thousand words: moving pictures say even more. The following video illustrates just some of the points we make in this article (as well as introducing us):

So where do you start? – read on to find out more.

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From the outset, the world wide web was designed to be a medium for collaboration and interaction: indeed, one of the main triggers for its initial development was to allow scientists to share their information and research with each other online.  This line of thinking has been traced back to a historically significant essay, As We May Think, written in 1945 by Dr Vannevar Bush, the US Director of the Office of Scientific Research and Development (a copy of this essay is still available online). Having directed the American scientific community to support the wartime effort, he was concerned with the peacetime application of technology to more constructive means: his ideas included a (hypothetical) model for a ‘collective memory machine’. The video clip below shows an animation – itself made in 1995 – that shows how his machine, the ‘memex’, might have looked and worked: it’s hardly as coolly iconic as an iPad, but modern technology has still barely scratched the surface of some of the ideas his essay contained.

We usually accept that widespread take-up and adoption of different technologies can be unpredictable (we’re still using fax machines, for example, but the idea of micro-payments has been explored for at least 20 years with little sign of mass take-up), but the speed – or lack of it – with which we adopt them can still be surprising. Sci-fi writer William Gibson once memorably observed that “The future is already here – it is just unevenly distributed”, and a look at the invention dates of many everyday items does prove his point (sms messages, 1992; digital camera, 1975; GPS, 1978; credit card, 1950; mobile phone, 1947; microwave oven, 1946; robots, 1921; radio, 1895; battery, 1800).

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The Ilford Blueprint websiteAs you may have already read in an earlier post, we were proud to recently jointly unveil the Ilford Blueprint website with our development partners in the Planning and Regeneration Unit at the London Borough of Redbridge.

The product of several months’ working in a highly embedded way with the Unit on a true joint venture basis, the site combines our OSCAR content management system for ease and flexibility of up-date with groundbreaking use of our 3d modelling technologies. The whole project was supported throughout by our skills in project management, place making and urban design, as well as our in-depth technical capabilities.

The result – in the words of Chris Berry, the Borough’s Chief Planning and Regeneration Officer – provides:

… focussed, reliable, detailed and accessible technical information to a level not previously provided by a local authority. Virtual Viewing’s contribution to the Borough initiative cannot be underestimated:  their services and capabilities extended far beyond technical expertise, to include 3d modelling, urban design and bringing reality to policy-making, all of which were provided as a true ‘joint venture’ operation.

You can download (in PDF format) a copy of a promotional mailer that has subsequently been sent to several hundred members of the London investment and development community, providing a powerful testimonial for a project about which we are as proud as our development partners.

As you may have already read on our blog – or on theirs – our long-term clients, Lumbers Jewellers of Leicester, are undertaking an epic adventure to raise money for charity: they’re rowing – yes, rowing – from Lands End to John O’Groats. Or, as their strapline would have it, “1097 miles, 12 oars, 6 men, 3 weeks – and 1 boat!”. Celebrity Row, as the epic journey has been christened, is being undertaken in aid of four richly deserving charities: Rainbows Childrens Hospice, The Princes’ Trust, The RNLI, and The Samantha Dickon Brain Tumour Trust.

As one of the sponsors for this laudable endeavour, Virtual Viewing has been lending a very technological helping hand. We’ve set up a dedicated micro-site (click here to view in a new window), with its own blog (click to view), and its own Twitter feed. Since the crew set off on 29 June, we’ve also been sending out an email newsletter to over a 1,200 people to keep them up to date on their progress, and cross-referencing all this activity in Lumbers’ own email newsletters (compiled and despatched by Virtual Viewing, using our EMMA EMail Marketing Assistant service) and blog (also created and maintained by us).

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Responsible for inward investment and investor development, North London Business (NLB) is funded by both the London Development Agency and by Boroughs, and runs Property Linx conferences focused on maximising investment in infrastructure, residential and mixed used developments and allowing Boroughs to profile themselves to the investment community. Each conference attracts 200-350 invited property professionals, developers, agents, and landowners.

The most recent Property Linx conference, which was expanded to include an “Agents, Consultants and Contractors” corner, was held on 24 June 2010 with a focus on one of Virtual Viewing’s web development and 3d city modelling clients – the London Borough of Redbridge. Senior Borough politicians and staff from the Borough’s Planning and Regeneration team were among speakers at the event, which shone a spotlight on their plans for the development of Ilford Town Centre, its retail offering, quality of life and excellent transport connectivity.

The Invest Ilford WebsiteLondon Borough of Redbridge also used the event to launch a new website (opens in a new browser window), developed through a partnership with Virtual Viewing, that specifically targets property and investment professionals.

Fully manageable through our OSCAR content management solution, the fully bespoke site will enable the Borough to provide a wealth of up-to-date information on the local area (including demographic data and profiles of different property sectors).

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Virtual Viewing has always been proud of its long history of ‘giving something back to the community’: even the extensive list on our website can give only a flavour of the degree of our involvement.  We’re equally proud to say that some of our clients are equally committed to the life of their own cities, and to raising welcome funds for deserving charities. Indeed, we’ve been working closely with one such customers, Lumbers Jewellers of Leicester, to help them to raise awareness – as well as funds – for a forthcoming charity event that certainly represents an ‘oarsome’ challenge.

Dominic Gommersall, Lumbers MDStarting on 29 June, a team of rowers – including MD Dominic Gomersall (shown left) and Watch buyer Paul Bassett (shown right below), as well as prominent Leicestershire businessmen and sporting stars – will row from John O’Groats to Lands End. The title of their most recent press release gives you a hint as to the scale of their endeavour: 1097 miles, 12 oars, 6 rowers, 3 weeks. And 1 boat…

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360 Play website Home PageVirtual Viewing has already worked with local children’s entertainment centre, 360 Play, since their launch in 2008, designing and developing their original website and subsequently introducing them to the power and possibilities of our EMMA Email Marketing Assistant solution to help them manage email marketing campaigns to promote their latest events and special offers.

We are proud to say that our partnership continues with the launch of a completely redesigned website (now online at www.360play.uk.com). Virtual Viewing worked closely with 360 Play’s branding and design managers to redevelop the site, which vividly expresses the colourful and playful world that greets visitors to the centre.

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If you follow the media’s coverage of the media itself, you’ll be aware of plans for some daily newspapers – currently available to read pretty much in their entirety free of charge online – to put their content behind ‘paywalls’. There are complex business reasons at play: newspapers are struggling financially as more of us get our news from the web. Google and other search engines make it easy to browse not just the country’s but the world’s newspapers in an instant. Indeed, people use Google – making Google profitable – to access newspapers online, who make nothing from the transaction. Old business models are being outstripped not just by technology, but by the way we use it.

But listening to James Hewitt, editor of The Times, being interviewed on The Today Programme recently, he raised a point that is hugely relevant to all websites – whether or not they charge for access beyond their first page. That first page – usually your Home Page – is not just a gateway: it’s also a lure to tempt people to explore further, and an advertisement for what they will find inside. Hewitt drew the comparison of a newsstand: customers see only the front page – and usually just the top half of it. That view must tempt them to buy the paper, confident about its content.

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