As you no doubt realised years ago, the digital era can make life quicker and easier in a lot of ways. (And our apologies to anyone reading this and suddenly remembering that call to a company who couldn’t help ‘because the computer was down’, or who’ve gone 15 rounds with a particularly interesting hardware installation.) One of the great advantages is the ease of creating copies. There’s no need to endlessly re-type the same paragraph. Two shakes of a mouse’s tail and voila! – you have an instant duplicate. Repeating (or revising) yourself has come a long way since the days of correction fluid, even if screen-sniffing may never catch on. Theft, however, is still theft.
November 18, 2009
From cut’n’paste to rough’n’tumble: 21st century copyright
Posted by Virtual Viewing under web development | Tags: content management, copyright |Leave a Comment
November 18, 2009
Cutting the right profile – using images on the web
Posted by OSCAR under content management, web development | Tags: copyright, copywriting, images, web content management, web design, web usability |Leave a Comment
No doubt you’ve been party to many a conversation about presentation and image too; probably so many than any sense of ‘party’ is hard to muster. The role of visual imagery in presentation is as undeniable as the abundance of clichés in modern life. Like everyone else, you’ll also have heard the expression ‘a picture paints a thousand words’. But have you remembered the following line of the song: “then why can’t I paint you?”
Not all clichés are truisms, of course: this article couldn’t be summed up in a single picture. So why, on the web, are there so many clichés – in terms of content and use – when it comes to including imagery? Why, instead of painting a thousand positive or informative words, do so many images say ‘we went to a photo library’, ‘we took these ourselves’, or ‘we might be good at we do, but it’s not photography’?
November 18, 2009
Now is the winter of our content management system …
Posted by OSCAR under content management, web development | Tags: content management, copyright, copywriting, web design |Leave a Comment
‘Content is king’ is one of those Internet developer mantras that we’re never sure if our clients can hear us humming to ourselves under our breath. But it’s always one that’s worth remembering: no matter how much multimedia distraction you lard on top, a website with no worthwhile content is always going to be a case of the Emperor’s New Website. If your website is going to be a window to the rest of the world, it’s hard not to paraphrase the proverbial teenager’s mother’s cry to something like “Do you really want your company going out like that?
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