April 1, 2011
Monitoring online performance brings to mind two clichés: ‘never mind the quality, feel the width’ and ‘if you can’t measure it, you can’t manage it’. As even the best statistics are measures of volume, the human tendency – to take the easiest path, by measuring what’s easiest to measure – is to monitor the width. Or in traffic terms, the volume.
That’s not wrong per se – you need to know which web pages are (and aren’t) being looked at, which email newsletters triggered the most clickthroughs – but it’s not the whole story. Like any kind of statistic, online traffic figures require interpretation.
December 8, 2010
Given the recent economic turmoil, it’s easy to overlook the success of e-commerce in the UK. A recent Boston Consulting Group report highlighted figures that should give hope to those with e-commerce businesses or ambitions.
Even with broadband not yet nationally universal, the UK is a global e-commerce leader: we have the world’s highest online spend per capita. In 2009, the Internet contributed nearly £100bn – 7.2% of GDP – to the economy, and we have the second largest online advertising spend in the world.
June 2, 2010
Posted by Virtual Viewing under 3d modelling
, city models
| Tags: advertising
, architectural modelling
, billboard design
, istropolitana ogilvy
, virtual city modelling
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Virtual Viewing has been working with Istropolitana Ogilvy, a Slovak advertising agency that has been acquired by Ogilvy & Mather, on a nationwide campaign for t-com – known as T-mobile in the UK and one of Slovakia’s major mobile telecommunications service providers.