No doubt you’ve been party to many a conversation about presentation and image too; probably so many than any sense of ‘party’ is hard to muster. The role of visual imagery in presentation is as undeniable as the abundance of clichés in modern life. Like everyone else, you’ll also have heard the expression ‘a picture paints a thousand words’. But have you remembered the following line of the song: “then why can’t I paint you?”
Not all clichés are truisms, of course: this article couldn’t be summed up in a single picture. So why, on the web, are there so many clichés – in terms of content and use – when it comes to including imagery? Why, instead of painting a thousand positive or informative words, do so many images say ‘we went to a photo library’, ‘we took these ourselves’, or ‘we might be good at we do, but it’s not photography’?