Based in Milton Keynes and founded by a team of recruitment experts, yourpeoplemarket.com is a new fixed fee online recruitment marketplace that connects employers and recruiters. Designed to take advantage of competitive market conditions, their online recruitment marketplace puts employers in control of the recruitment process, posting jobs at a fee they set, engaging with a recruitment community based on performance and complete transparency, and achieving significant cost savings.
As a company that has not only put marketplace transparency at the heart of recruitment – employers can, for example, rate recruiters on a range of criteria based on their own experience of using their services – www.yourpeoplemarket.com has brought a new approach to the online market whereby easy, quick data capture and the effective management of client communications is key to maintaining competitive advantage.
In light of this, yourpeoplemarket.com has adopted the services of Virtual Viewing’s EMMA (Email Marketing Assistant) email campaign and newsletter management system. Indeed, their use of EMMA has been both critical to the success of this young business and sophisticated in the use of some of EMMA’s more advanced features.
After initial consultation, during which we provided analysis and review of the initial yourpeoplemarket.com system build (focusing particularly on usability and functionality), we developed an HTML email newsletter template design that reinforced the website branding, and created an EMMA account.
This initial deployment of EMMA enabled yourpeoplemarket.com to edit, send and monitor email campaigns to promote their services – including separate targeted campaigns to employers and recruiters to support the launch of the service. EMMA’s ability to incorporate links to other online resources also enabled them to quickly – and cheaply – distribute the User Manual for their online system.
EMMA’s ability to handle multiple distribution lists and to create contact-list segments has also been used to manage a subsequent series of campaigns to promote the company’s special offers, and to distribute monthly newsletters, service update bulletins and details of their work with charity campaign partner.
EMMA is now fully integrated with the company’s website, enabling them to quickly and easily keep registered and prospective users up-to-date. But these aren’t the only ways in which the company has used the communication management opportunities that EMMA provides to deliver added value to employers.
yourpeoplemarket has prepared a free report for employers, “The 7 Recruitment Mistakes Made by Employers… and how to avoid them”, available by registration from their website (and promoted via a dedicated EMMA campaign). As well as the report, those who register then receive a series of 26 weekly recruitment tips despatched using EMMA’s in-built auto-responder mechanism, which tracks each registered user through the entire cycle.
As well as providing an immediate response (by sending the report by email), EMMA enables yourpeoplemarket to keep their brand fresh in employers minds – and in-boxes – for a further six months, while also delivering the added benefit of valuable advice on how to maximise returns at every step of the recruitment process.
Paul Blacklidge, Co-founder and Operations Director, commented on the progress made to date:
I’m delighted by the success we have had as we gain momentum since our soft launch. Companies of all sizes from Blue-chips through to SME’s across all market sectors are now realizing the benefits of using our market driven approach to recruitment, with employers reporting savings of up to 50% against traditional agency methods! As we continue our sales and marketing, supported by our EMMA bulk emailing platform, we look forward to continued growth and enabling more employers to recruit smarter and save considerable time, money and inevitable hassle!”
To find out more, download a detailed Case Study (PDF) of Virtual Viewing’s work with yourpeoplemarket or visit their website at www.yourpeoplemarket.com